TWIF Clothing SS17 Collection – Genesis

From traditional attires, to suits for both sexed, casual outfits among others, intricate tailoring and exceptional details are only a few of the qualities possessed in pieces from The Genesis Collection by The Way It Fits Clothing brand.

This being her debut collection, it brings to life the ‘same quality, affordable price’ principle in the individual pieces without a compromise in quality.

In the words of the creative director;

The Genesis Collection was inspired by the “want to look
rich” idea enraging the minds of the 21st century youth.
Even without having to spend so much money, the 21st
century social media inclined youth wants to look super
dapper, classy and rich, either for themselves or for the
gram. 😉

While trying to come up with a “in vogue’ collection
we decided to make this happen by giving not just super
dapper classy looks but satorially correct looks that
can in some way increase your status and the way people
look or think of you in such a way that We tried to put
it up a notch, but not such a big notch that you make
everyone else in the room uncomfortable as soon as you
walk in. Like they say; what u wear walking into the
room gives a first and lasting impression about you.
Research shows that your appearance strongly influences
other people’s perception of your financial success,
authority, trustworthiness, intelligence, and suitability
and because perception is often reality, what you
wear not only communicates who you are in the minds
of others, but also influences your level of career
advancement.

We’ve been able to come up with classy satorially
correct looks that can help shoot up your class and we
hope you love them as much as we do.

CREATIVE DIRECTOR/CEO
BUKUNMI OMOTOSO

THE COLLECTION

 

CREDITS
Photos – Photographer Charlie
Creative Direction – Bukunmi Omotoso

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